Contributed by Jillian Pearson, Pres.
Site Noticed, Inc.
Things you should do
Do have a plan.
Every article you’ve ever read about creating content includes a reference to planning in some fashion — such as creating an editorial calendar or creating a checklist. Though this advice may sound like a broken record, advanced planning really is the one key step content creators can take to help assure quality. Nothing scuttles a content marketing program faster than not knowing the best time and place to publish your content on the right channel, or not knowing the steps you’ll need to take beforehand to get it done properly.
Do train your team.
Make sure everyone on your content-producing team (internal and external) understands your organization’s goals and the required procedures involved in your content marketing program. For example, provide them with a style guide; teach those who manage your real-time communications (e.g., Twitter or Facebook) what your company considers appropriate and inappropriate for posts; and outline your criteria for escalating any concerns about posts or replies to a supervisor. You need to trust that your team knows your corporate story and can use their best judgment to share it, so providing adequate training is the best way to ensure that they are producing timely, relevant, and valuable content on your company’s behalf.
Read more
If you would like to learn more about Social Media, or if you need assistance with implementation, contact Jillian via http://www.sitenoticed.com.
Follow on Twitter @sitenoticed
Find out more about the Business Achievement Center at our web site http://www.BusinessAchievementCenter.com. Our group of Strategic Partners are here to help businesses from start-up to expansion with our experience and expertise.
Apr 19, 2012
Warning - Business Identity Theft On The Rise
Contributed by
Tracey Padilla, Pres.
American Corporate Enterprises, Inc.
We frequently hear stories about people who were victims of identity theft. Less often in the media - but unfortunately on the rise – is business identity theft. The thieves look for businesses that have not kept up their annual filings that are either in default or revoked status. They submit annual filings or reinstatement documents then change key company information in order to take control of the business.
As with individual identity theft these thieves then get credit cards in the company name or establish lines of credit with banks or other vendors - all if which can be devastating to a business.
This is one of the reasons that we suggest companies file a formal dissolution with the state, have their tax advisor file a final tax return and close all open lines of credit for their business.
The National Association of Secretaries of State (NASS) has been working closely with The Identity Theft Protection Association (ITPA), which recently launched the website www.BusinessIDTheft.org to combat this growing threat.
The website has information about ways that theft can occur, prevention information, resources, victim assistance and more.
Find out more about the Business Achievement Center at our web site http://www.BusinessAchievementCenter.com. Our group of Strategic Partners are here to help businesses from start-up to expansion with our experience and expertise.
Tracey Padilla, Pres.
American Corporate Enterprises, Inc.
We frequently hear stories about people who were victims of identity theft. Less often in the media - but unfortunately on the rise – is business identity theft. The thieves look for businesses that have not kept up their annual filings that are either in default or revoked status. They submit annual filings or reinstatement documents then change key company information in order to take control of the business.
As with individual identity theft these thieves then get credit cards in the company name or establish lines of credit with banks or other vendors - all if which can be devastating to a business.
This is one of the reasons that we suggest companies file a formal dissolution with the state, have their tax advisor file a final tax return and close all open lines of credit for their business.
The National Association of Secretaries of State (NASS) has been working closely with The Identity Theft Protection Association (ITPA), which recently launched the website www.BusinessIDTheft.org to combat this growing threat.
The website has information about ways that theft can occur, prevention information, resources, victim assistance and more.
Find out more about the Business Achievement Center at our web site http://www.BusinessAchievementCenter.com. Our group of Strategic Partners are here to help businesses from start-up to expansion with our experience and expertise.
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