Contributed by Jillian Pearson, Pres.
Site Noticed, Inc.
Things you should do
Do have a plan.
Every article you’ve ever read about creating content includes a reference to planning in some fashion — such as creating an editorial calendar or creating a checklist. Though this advice may sound like a broken record, advanced planning really is the one key step content creators can take to help assure quality. Nothing scuttles a content marketing program faster than not knowing the best time and place to publish your content on the right channel, or not knowing the steps you’ll need to take beforehand to get it done properly.
Do train your team.
Make sure everyone on your content-producing team (internal and external) understands your organization’s goals and the required procedures involved in your content marketing program. For example, provide them with a style guide; teach those who manage your real-time communications (e.g., Twitter or Facebook) what your company considers appropriate and inappropriate for posts; and outline your criteria for escalating any concerns about posts or replies to a supervisor. You need to trust that your team knows your corporate story and can use their best judgment to share it, so providing adequate training is the best way to ensure that they are producing timely, relevant, and valuable content on your company’s behalf.
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If you would like to learn more about Social Media, or if you need assistance with implementation, contact Jillian via http://www.sitenoticed.com.
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