Does Your Website Tell a Compelling Story?

Contributed by Roger Diez, CEO
Get It Write Inc.

Today just about every business needs a website. Even if you don't actually take orders and collect money online, people go to your website to learn about your business. What they find there makes them a one-time visitor, a frequent reader, or a customer. The difference is whether your content appeals to them. If it's just standard boilerplate about your company, the founder, products and services, blah, blah, blah, you probably won't have many return visitors and even fewer customers.

To truly engage visitors to your website, you need to appeal to their interests and tell a compelling story. Yes, tell a story. People read mysteries and romance novels because they get engaged in the stories and the characters. Your website content should do the same. Post some interesting stories about how customers solved a problem with your product or service. Feature unusual hobbies your employees are engaged in. Tell about your experiences with helping a charity or non-profit do great things in the community. And keep it fresh. If visitors find the same old thing on two or three successive visits, they won't be back.

If you don't have the internal expertise to create compelling content for your website, look around and see if you can find a writer to do it for you. It's perfectly OK if the writer doesn't know your business, because he or she will tend to avoid jargon and insider terms. Someone with a journalism background will be used to interviewing and getting to the heart of the story. Remember, interesting content draws interested visitors, who in time will either become customers or send customers to your site.

Contact Roger Diez directly if you would like assistance with your business writing.

Freelance writing/editing. Specializing in business writing, web content, newspaper/magazine articles, press releases, sales collateral, radio/tv commercials.
Mobile: (775) 721-6230 Fax (775)246-3432

Find out more about the Business Achievement Center at our web site http://www.BusinessAchievementCenter.com. Our group of Strategic Partners are here to help businesses from start-up to expansion with our experience and expertise.