Managing High-Stakes Partners

Managing High-Stakes Partners
by Ben Gomes-Casseres

When I started to research business alliances over 25 years ago, an executive at General Motors told me: "If the business is worth doing, we'll do it ourselves." Today, few major companies still believe that they can go it alone — even when a business venture is worth a lot. External partnerships are not only more common, but as business bets go, they now involve much higher stakes. A company's value can rise and fall dramatically by how well it manages partnerships. In this new world, you are worth as much as your external relationships.

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